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Machine Learning for Marketers

Machine Learning for Marketers

To help marketers understand and utilize this new amazing approach, this post introduces Machine Learning (ML) and addresses a few issues and ideas to consider. Each of the bullet points will be explored in more detail in subsequent writings, sometimes with more...

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Mobile & the 2016 Data-Driven Marketer

Mobile & the 2016 Data-Driven Marketer

I have a confession to make:  I’m addicted.  You and your customers are too. As average Americans, we check our phones between 35-74 times per DAY, spending an average of 5.6 hours on our devices.  Overall, Americans check their phones over 8 billion times daily!!!!...

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