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4 Ways Marketers Fail With Analytics

4 Ways Marketers Fail With Analytics

Analytics & Marketing should go together like ham and eggs, but for many marketers the combination doesn’t result in sumptuous, customer-attracting omelets. Instead, the omelet often ends up inedible.  Rather than analysis providing insight, analysis frequently yields...

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A Simple Approach to Enhancing Customer Engagement

A Simple Approach to Enhancing Customer Engagement

I am absolutely a big fan of leveraging customer data to improve customer engagement and retention! But there’s more to understanding your customers than data. I’m talking about tried and true hands-on experience. Data without hands-on experience can result in marketing that appears tactically and strategically sound, but falls on its face.

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Loyalty Programs – Part 1

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A Simple Approach to Enhancing Customer Engagement

I am absolutely a big fan of leveraging customer data to improve customer engagement and retention!  But there's more to understanding your customers than data.  I'm talking about tried and true hands-on experience.  Data without hands-on experience can result in...

read more

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